New Service Distributes Customers' Photos to More Than 175 Consumer and Business Web Sites, Creating the Largest Online Distribution Network for Photos in the Industry Today

NEW YORK, March 12 /PRNewswire/ -- PR Newswire, which has been delivering publication-quality photos to media for decades, today announced a new photo distribution service that places customers' photos on more than 175 Web sites, extending the reach of these images directly to consumers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070312/NYM011 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

As part of this new service, through a partnership with Times Square2 (http://www.timessquare2.com), customers will also benefit from having their photos rendered, in fifteen-second increments, on the Reuters digital billboard in Times Square, which reaches the more than 1.5 million people each day.

Among the 175-plus Web sites that will render PR Newswire's customer photos as part of PR Newswire's new Internet Photo Distribution service are the Los Angeles Times, ABC Television affiliates, MarketWatch and Yahoo!.

"Visual elements provide more depth to any story, and oftentimes adding a photo to a news release means the difference between the media writing a story about the news or passing on it altogether," said Dan Hennes, director of Photo Services, PR Newswire. "It's no different for consumers reading information online -- an interesting photo grabs readers' attention and draws them into a story in a way that simple text may not. We have been offering photo rendering to select consumer news sites for a number of years, and the launch of our new Internet Photo Distribution service will vastly increase their visibility by posting them on a robust network of more than 175 Web sites."

PR Newswire's Internet Photo Distribution service can be added to any news release. PR Newswire also offers other photo services including national Associated Press PhotoExpress distribution, delivering customers' photos to the desktops of photo editors at newspapers, television stations and magazines nationwide through AP's premier photo delivery system, Total Photo Archive, which archives photos in NewsCom and AP digital photo archives for access by 20,000 news outlets worldwide, and Assignment Photography services that locates photographers around the world for

customer photo shoots.

About PR Newswie

PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting,  measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor,

non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the

general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM) and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.